Belkin | Consumer Products, Electronics and Innovative Technology
SCOPE | Ideate well-defined Q3 2023-2024 brand campaign go-to-market launches across global regions and channels (social, CRM, paid, digital) aligning creative vision and diverse customer analysis with product demands. Tailoring content for target audiences and ensuring overall consistency of voice and identity. Cultivate relationships with the global business units, regional markets, cross-functional partners and customers.
COLLABORATORS | Engineers, in-house and external creative agencies, art directors, product, copywriters, sales and legal stakeholders
TOMS Shoes | Apparel, Accessories, CPG Certified B Corporation
SCOPE | Streamline DTC, B2B2C ecommerce launch strategies and brand operations in support of Certified B Corporation’s annual marketing budget designed to impact equitable futures for 100 million people. Coordinate and plan content creation in terms of: briefs, campaign shoots, asset creation, leveraging internal and external partners to ensure timely production of assets to all channels (website, social, paid media, catalog).
COLLABORATORS | Internal creative, legal, marketing, impact, merchandising and copywriter stakeholders, creative agency partners, Ivan Jimenez, PRINTGONZALEZ, Courtney McNary, Jay Palacio, Steve Hoskins
Institute of Contemporary Art San Diego - SDAI + LUX | Contemporary Art, Education and Community Engagement Organization
SCOPE | Advance the nonprofit retail industry through education, community collaboration and storytelling by revitalizing the physical and digital experience. Experiment with new ways to reach and connect with customers plus members such as shelf talkers, virtual and in person events along with panels. Lead in-store visual merchandising planning and execution to maximize positioning and message at point of sale.
COLLABORATORS | Board of Directors, Advisory Committee, Executive Director, creative agency partners, Daniel Barron Corrales, St. Madeline Sophie’s Center, WILD HABIT
Gap Inc. - Gap Brand | Global Apparel, Accessories Retail Company
SCOPE | Build and deliver a consumer-focused, brand-right, compelling global product offering that unlocks consumer opportunities, grows market share, and meets financial goals. Sustain DTC, B2B2C, B2B market share growth by implementing product life cycle, creative operations, design strategy and process efficiency. Cultivate relationships with cross-functional partners and customers. Identify consumer and white space opportunities, informed by an understanding of global and local consumer needs, cultural influences, trends and competitor and marketplace intelligence.
PARTNERSHIPS | The Walt Disney Company, Warner Bros. Consumer Products
